Rise above your competitors & drive high intent traffic with SEO solutions tailored to meet your business goals.

Whether you’re a start-up or an established brand, we consider every detail about your business, industry, competitors and goals to ensure your SEO strategy works for you and delivers a long-term ROI. Healthy organic rankings will deliver significantly more traffic than Google Ads (Adwords) at a fraction of the cost.

Your campaign will work naturally with consistent results; driving your rankings thanks to sound and thorough planning.


PridePlus Health are driving consistent inbound new patient bookings.

Rankings up over 3,100 positions
Cost-per-click down 78%
Conversions up 127%

How we deliver SEO results.

Our SEO services encompass all the vital tactics necessary to get your site ranking high on Google. With the countless components of a successful SEO strategy, our streamlined process focuses on what is important and ensures SEO success.

1. Planning

Using data analysis, competitor analysis and a client onboarding questionnaire to gather business insights, we’re able to understand your business, your site’s performance, gauge what’s working and what isn’t, and illuminate the path forward with an effective SEO strategy.

2. Improving

We aim to improve rankings starting with a technical and website quality audit and completing keyword research. This way, we can identify and fix key site issues, assess each page’s quality and send Google signals to rank you for the relevant targeted search terms.

3. Creating

Content expands your profile for keywords you’re not ranking for. Our keyword gap analysis will reveal valuable competitor keywords. ‘Bottom of funnel’ (purchase intent) keywords are used to create landing pages, while ‘top of funnel’ keywords are used to create blog topics.

4. Promoting

We identify high-value link prospects to build links to your site. Link building is crucial to increasing your domain authority and subsequent rankings. We then leverage your new content and links by promoting them manually and building influence campaigns.


Lyn Cairns, Qudos Recruitment
Daniel you're a genius for not only exceeding our expectations of the results of the SEO work you're doing for us, but also because you've taken us with you on the journey of the science of SEO. Love your passion, enthusiasm and your knowledge.


Tim Mullholland, PridePlus Health
Daniel and the team at DA have been thoroughly helpful maximising our online potential. If you want to be walked through the dark arts of online SEO and all things Google see Dan the man!


Laurie Bertelle, Lotus Filters
Daniel and his team at Digital Assembly have been thorough, responsive and have an understanding of our business and target audience. A pleasure to do business with.

Frequently asked questions.

What is SEO?

SEO stands for ‘search engine optimisation’.

In digital marketing, SEO is the process of increasing the visibility of a website and its web pages by implementing particular strategies and techniques that would improve its organic (non-paid) ranking placement on search engine results pages (SERPs), improve brand awareness and drive high-quality traffic to a website.

Generally, major search engines, such as Google, rank websites, web pages, images, videos and local listings based on what it considers most relevant to users.

It is, therefore, important to ensure that your website is optimised in ways most favourable to Google’s constantly changing Search Algorithms.

Why is SEO important?

Search engines serve as a way to provide millions of users with answers, solutions and services.

With this in mind, businesses are becoming extremely competitive and turning to the digital sphere to generate more conversions and ROI each day.

Research shows that users are more likely to click on one of the top five results provided on Google search engine results pages (SERPs).

By optimising your website for the best possible user experience and improving its ranking position for search queries and industry keywords, you could position your website above competitors and, in turn, drive prospective conversions on your website, build brand awareness and trust, help your business grow and ultimately increase revenue.

How do you measure SEO success?

Great question.

We look at organic traffic and organic conversions.

To a lesser degree, we’ll pay some attention to keyword rankings but don’t put too much emphasis on them.

How long does it typically take to see results?

We set expectations based on your goals and industry.

Smaller clients can see results within 30-90 days while larger clients operating in more competitive industries can take 6-18 months to achieve top rankings for high-value keywords.

Organic traffic is not a fly by night type of campaign – it’s ongoing and takes time.

For a detailed analysis of your website and what you can expect, please contact us directly.

How much does SEO cost?

Each website is different. There are various SEO elements to consider implementing when optimising a website - based on the website audit.

With each SEO strategy customised to the specific needs and requirements of a website, there is no fixed cost of SEO. 

Schedule a free consultation with us and we will provide you with the best actionable insights - that will improve your organic exposure - in line with your SEO budget.

Click here to schedule an obligation-free SEO consultation with one of our digital experts.

How does pricing work?

Our SEO projects are based on a monthly investment.

The investment amount is based on the current state of your website, your industry and competitive environment.

What makes you different from other agencies?

People on our team have experience working in house and in a tech startup atmosphere where we understand the importance of increasing our clients’ bottom line.

That’s all that matters to us.

Let's talk SEO.

Schedule a no-obligation consult where we'll provide you with actionable insights that will immediately work to improve your organic exposure.

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