Digital strategies that generate client enquiries.

There are numerous channels you can invest your energy and money into when attempting to generate client enquiries. We work with recruitment agencies to illuminate their digital landscape and identify areas for improvement that will work to deliver a consistent stream of inbound client enquiries within the industries they service most.

Seperate your agency by targeting top talent.

Your website needs to look modern, professional and be optimised for mobile devices. Your content needs to educate job seekers on best practices to follow when hunting for a new role. And it’s crucial your agency is perceived as one that puts candidates best interests first, recommending them for roles that are right for them and their personal and/or professional goals.

These Recruiters Believe In Our Work 👍

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Our omnichannel approach.

We've developed a completely holistic strategy that covers all bases. Designed for recruitment agencies of all sizes and backgrounds we can tweak it to meet your specific marketing goals.

1. Website UX Analysis

Before working to send any new traffic to your site it's important we audit your site's UX (user-experience) to establish best-practice conversion strategies.

This will ensure the site is maximising engagement of any traffic it receives from day one.

2. Search Focus First

Appearing dominantly on search engines should be priority number one when you begin your marketing strategy.

Prospective clients and candidates are already searching for recruitment agencies specialising in the industry/segment/roles they're looking to fill/find.

We often utilise a SEO/Google Ads combo to drive immediate leads and set your agency for success in the future.

3. Improve & Build Assets

If you're an established brand chances are you have a back catalogue of existing blogs and other content pieces. Our next focus is to build these out further to provide as much value as possible for their target audience (clients/candidates or industry/segment).

We aim to improve your existing assets as well as create new ones with the end goal being to have multiple high-quality and evergreen pieces of content that provide value to your target market and position your agency as an industry leader in your space.

4. Promote Assets

Once we've developed quality assets we can set to work promoting them to your target market.

We can utilise a number of channels depending on your budget, demographic, and marketing goals.

The channels we can employ include; SEO, Google Ads, social marketing (Facebook, LinkedIn, Instagram), video content, display ads and live chat.

5. Evaluate & Repeat

The evaluation process involves monitoring the performance of utilised channels and optimising them as necessary.

We then continually repeat our strategy of analysing and improving the website for UX, optimising for SEO, refining and developing old/new assets, and promoting assets on selected channels.

Our clients love us.

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Kimberly Fullard
google reviews five stars
 

We are so appreciative of the work Daniel and his team have done for our company. His personal approach is what sets him apart from other digital marketing agencies. Thank you so much for all your hard work so far team! We love working with you.

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Rupert Harvey

google reviews five stars

Daniel and his team were able to understand where we were in our online journey and developed a digital road map which has hugely helped our SEO, built strong SEM campaigns and enhanced our footprint in a way that we could not done without their expert help.

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Tom McCarthy

google reviews five stars

Daniel and the team are a great support. They have exceeded my expectations and have become a vital part of my marketing strategy. It is refreshing to finally work with a team who know what they are doing and deliver on their promises! I have no concerns recommending Digital Assembly and do so regularly.

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Lyn Cairns

google reviews five stars

Daniel you're a genius for not only exceeding our expectations of the results of the SEO work you're doing for us, but also because you've taken us with you on the journey of the science of SEO. Love your passion, enthusiasm and your knowledge.

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Jill Wells

google reviews five stars

Daniel and his passionate team have been integral in developing our new digital marketing strategy, having built our new website and digital marketing campaign that has resulted in attracting new clients and further candidates to our business. We are most appreciative of the fabulous work you are doing for us!

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Ben Westaway

google reviews five stars

Digital Assembly have been invaluable on our journey to creating a robust online presence and strategy. Daniel is always accessible, friendly and able to explain the complex world of online marketing in an easy to understand manner. I highly recommend Digital Assembly.

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Phoebe Kuhn

google reviews five stars

Daniel & the team at Digital Assembly are nothing short of legendary. I had an urgent problem that I was struggling to find a developer to help with and Dan & DA came in to save the day - quickly and effectively! Could not recommend highly enough!

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Helen Cooper

google reviews five stars

The team at Digital Assembly have been fantastic throughout the creation of our new website and our SEO journey. We cannot thank you enough for your great communication, attention to detail and ability to teach us all how the online marketing world works. Thanks team!

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Tim Mulholland

google reviews five stars

Daniel and the team at DA have been thoroughly helpful maximising our online potential. If you want to be walked through the dark arts of online SEO and all things Google see Dan the man!

Our growth stories.

PridePlus Health

Consistent new patient bookings across 4 clinics.

Smaart Recruitment

Inbound client and candidate enquiries across Melbourne, Sydney, Brisbane and Adelaide.

Qudos Recruitment

Inbound leads looking for business support staff in Melbourne.

Epocha

A steady increase in function enquiries and bookings.

How we deliver results for recruiters.

At Digital Assembly, we consider your agencies brand, your competition, and take an in-depth look at your online environment before developing a custom digital strategy tailored to reach your marketing goals.

Below is a high level breakdown of the channels we often use to deliver a consistent return-on-investment for the recruitment agencies we work with.

SEO

 

Leveraging Organic Search

Every day potential clients and candidates are online searching for their next hire or role. A strong SEO presence will put your brand in front of these prospects and give your business the best opportunity to engage with users searching online for your services.

When it comes to SEO, we work with recruitment agencies to improve your site’s ability to rank for key terms relevant to your industry and the types of enquiries you’d like to generate.

If you’re looking to drive inbound enquiries from both clients and candidates it’s vital to have a strong search engine presence.

CONTENT

 

Content That Builds Credibility

Content marketing for recruitment includes everything from your home page to informational blogs that educate your visitors and build credibility. Every word must be useful, and it must elicit trust and excitement.

We will create an effective content strategy that is unique for your agency and goals. It will provide the information people want in engaging formats.

The content on your website must build your brand as an authority.

GOOGLE ADS

 

Drive Leads From Day One

Search engine marketing (SEM) lets us get your brand in front of clients and candidates searching for your services immediately.

Utilising paid search strategies, such as Google Adwords, we can target key search terms relevant to your business goals, craft focused ads, and drive leads to your business within hours.

We also advocate display retargeting campaigns which keep your brand in front of previous site visitors as they progress through their research cycle. This is especially applicable to agencies looking to generate client enquiries.

PAID SOCIAL

 

Reach Your Audience Via Paid Social

We can employ a number of differing PPC social media strategies across various platforms depending on your business goals and digital landscape.

Whether we’re working to generate client leads from LinkedIn, promote content on Facebook, or build your brand on Instagram, we will develop a truly tailored strategy for your agency that will work to deliver ROI month-on-month.

 

VIDEO

 

Use Video Content To Sell Your Brand

How people interact with websites continues to evolve. Gone are the days where flash graphics and click bait headlines brought visitors in droves. Today, you need a multifaceted approach that includes a variety of content types, including video.

Video can be a valuable content type that delivers a wealth of important information for your visitors. It can help to drive traffic to your website, encourage sharing, increase visitor engagement and grow your conversion rate.

We work with your agency to create video content that can be used across many facets of your business and develop a strategy to ensure it’s seen in all the right places.

LIVE CHAT

 

Let Website Visitors Communicate Directly

We live in a fast-paced society and people want their issues fixed and questions answered quickly. Live chat services are an excellent way to make this happen for all of your website visitors and clients.

When you offer live chat services, you are reducing how long people have to wait to get assistance. It also allows you to get more personal with those who contact you. It is estimated that live chat services can also increase your conversion rate by up to 30 percent.

We will work with you to develop a live chat solution that truly fits your agencies needs.

Ready to drive more client & candidate enquiries?

We’ll evaluate your entire digital presence, analyse your direct competitors and provide you with actionable insights that will improve your ability to generate inbound client and candidate enquiries.