Generate leads from targeted ads across the social platforms your audience frequently use.
We’re a channel-agnostic social media agency creating customised paid social media campaigns that deliver ROI on the multiple channels used by your audience.
With a thorough analysis of the marketing landscape, your competitors and what’s working in your industry, we use tailored social media strategies to get your brand in front of potential customers and previous site visitors, drive engagement and ROI.
How we deliver Paid Social results.
At Digital Assembly, we’re constantly optimising client campaigns and adjusting our strategies to ensure you’re getting the best ROI from your paid social campaigns. We consider ourselves an extension of our clients’ businesses - and when you succeed, we succeed.
We take a thorough look at your social campaigns and competitor strategies to help filter what’s been working and what hasn’t. Our client onboarding questionnaire also gathers valuable business insights. These help to effectively illuminate the path forward.
We continually keep abreast of which creatives are performing and push more budget to those delivering leads. The second component of this is continuing to A/B test by developing variations of top-performing creatives optimising relentlessly.
By consistently A/B testing ad copy, we’re able to create successful Pay Per Click campaigns using compelling Call-To-Actions and levering your point-of-difference to generate clicks. We rework existing pages and develop new pages to improve your social conversion rate.
Another crucial piece of the puzzle is budget optimisation. We manage the budget dedicated to each social campaign. Depending on your goals we can bid for clicks, impressions, conversions and much more. We do what works for your business.
Lyn Cairns, Qudos Recruitment
Daniel you're a genius for not only exceeding our expectations of the results of the SEO work you're doing for us, but also because you've taken us with you on the journey of the science of SEO. Love your passion, enthusiasm and your knowledge.
Tim Mullholland, PridePlus Health
Daniel and the team at DA have been thoroughly helpful maximising our online potential. If you want to be walked through the dark arts of online SEO and all things Google see Dan the man!
Laurie Bertelle, Lotus Filters
Daniel and his team at Digital Assembly have been thorough, responsive and have an understanding of our business and target audience. A pleasure to do business with.
Frequently asked questions.
Paid Social Ads is a cost-effective way to promote your business through social media advertising.
Just like Google Ads, each social media platform utilises a PPC (pay-per-click) payment model.
However, it’s important to note that running a Facebook ad will be different from running ads on Instagram, Twitter and LinkedIn.
The benefit is that you get to reach and engage with your niche target audience, and pay only when a user takes a particular action you want.
If your website has a social profile on Facebook, Twitter, Instagram and/or LinkedIn but is struggling to generate the traffic it deserves, paid social will aid in attracting attention from the right audience.
Through paid social, you will be able to boost your brand awareness, secure new followers, drive engagement on the content you post, potentially drive traffic to your site and ultimately increase sales/conversions on your website.
Paid social is, therefore, an important channel that can be leveraged to generate additional revenue for your business. In measuring the impressions, clicks and leads you to receive from paid social media ads, you will be able to optimise your social media strategy to ensure the content published is relevant to high-value leads, shared around and attract the right influencers to take a rinse-and-repeat effect.
There are a number of metrics we can look at to ascertain how successful a campaign is.
The most important metric we follow is conversions. Be that in the form of phone calls, emails, form submissions or cart checkouts.
We look at your business and work towards what matters to you and your business goals.
The benefit of paid social campaigns is that we can generate results almost immediately.
From day one, you’re getting traffic and generating contact to your business.
The longer you run your campaign, the more we can optimise it and get more from your marketing spend month-on-month.
You’re in charge of your own social ad budget!
However, each social media platform will have different billing options and advertising costs.
On Facebook, ad costs are measured by CPC (cost per click) for Traffic or cost CPM (cost per thousand impressions) for brand awareness.
Since Instagram ads are done through Facebook Business Manager, the cost of Instagram ads are calculated in the same way.
However, LinkedIn calculates CPC and CPM differently. Impression costs are counted when a LinkedIn ad is visible for 300 milliseconds with 50% of the ad in view on a member’s browser or screen. In terms of CPC, LinkedIn will charge for clicks on your ad’s content, business logo or business name.
On Twitter, CPC are clicks to your desired link.
With each social media platform having different advertising costs and billing options, your paid social ads on each platform will have a unique strategy and different budgets aligned to the outcomes measured for each ad.
Pricing may also differ according to the size of your business, your product or service offering, business niche, target audience, geographical location and more.
Schedule a free no-obligation consultation with us and we will provide you with the best actionable insights for your paid social campaign.
Many social media agencies use the same carbon copy approach to deliver just-satisfactory results. Satisfactory is too vanilla for us.
We aim to go above and beyond your expectations and achieve this by building out completely custom social strategies for your business and goals.
Couple this with our constant optimisation techniques and your campaign will be delivering quality traffic and consistent leads in no time.
Let's talk paid social.
Schedule a no-obligation consult where we'll provide you with actionable insights that will immediately work to improve your organic exposure.