Google Ads (Adwords)
Get on Top of Google From Day One and Drive Leads Immediately.
A turnkey Google Ads strategy will position your ad at the forefront of competing ads, get it in front of a targeted audience for a higher click-through rate and drive more leads.
Anyone Can Make You Promises: We Can Give You Proof
We partner with awesome small-to-medium businesses to build their brand online and drive demand.
SEO / Google Ads / Website Dev
SEO / Google Ads / Website Dev
SEO / Google Ads / Retargeting / Video
How We Deliver Google Ads Results
We take a look at your Google Ads campaigns and key competitors to leverage insight into what isn’t working, help build effective ads and generate quality leads. We gather further insight into your business using a client onboarding questionnaire to illuminate the path forward.
We keep abreast of top-performing keywords, push the budget to those delivering leads, build out a high-value keyword profile and A/B test text ads designed to get clicks. Compelling call-to-actions and levering your point-of-difference here is crucial.
Content expands your profile for keywords you’re not ranking for. Our keyword gap analysis will reveal valuable competitor keywords. ‘Bottom of funnel’ (purchase intent) keywords are used to create landing pages, while ‘top of funnel’ keywords are used to create blog topics.
Another crucial piece of the puzzle is budget optimisation. We manage the budget dedicated to each Google Ads campaign. Depending on your goals we can bid for clicks, impressions, conversions and much more. We do what works for your business.
Businesses Who Believe In Our Work
"Daniel and the team at DA have been thoroughly helpful maximising our online potential. If you want to be walked through the dark arts of online SEO and all things Google see Dan the man!"
TIM MULHOLLAND, PRIDEPLUS HEALTH / Read case study
"Daniel and his team at Digital Assembly have been thorough, responsive and have an understanding of our business and target audience. A pleasure to do business with."
LAURIE BERTELLE, LOTUS FILTERS / Read case study
"Digital Assembly have been invaluable on our journey to creating a robust online presence and strategy. Daniel is always accessible, friendly and able to explain the complex world of online marketing in an easy to understand manner. I highly recommend Digital Assembly."
BEN WESTAWAY, PRIDEPLUS HEALTH / Read case study
"Daniel and his team were able to understand where we were in our online journey and have provided a comprehensive digital road map which has hugely helped our organic SEO, developed strong SEM campaigns with great results and enhanced our digital footprint in a way that we could not done without their expert help."
RUPERT HARVEY, SMAART RECRUITMENT / Read case study
Why Partner With Us?
Frequently Asked Questions
Developed by Google, Google Ads - formerly ‘Google AdWords’ - is a digital advertising platform where website owners can pay to display clickable ads for their products, services, video content and mobile apps.
Using Google Ads, advertisers bid on certain keywords for their ad to appear in SERPs. You’re therefore able to reach your target audience exactly when they’re interested in the products or services offered by your industry.
Google Ads yields many benefits that can bump up your digital marketing campaign performance.
You’re able to advertise your business to increase brand awareness, target a specific audience, sell products or services to high-quality leads, and boost traffic to your website.
Unlike SEO which relies on an organic approach, with Google Ads, you can, quite literally, pay your way to the top of search engine results pages. This is not to say you can’t have both.
Google Ads is an effective way to quickly generate traffic while your organic SEO strategy continues to drive your website rankings up.
There are a number of metrics we can look at to ascertain how successful a campaign is.
The most important metric we follow is conversions. Be that in the form of phone calls, emails, form submissions or cart checkouts.
We look at your business and work towards what matters to you and your business goals.
The benefit of Google Ads is that we can generate results almost immediately.
From day one you’re on page one of Google, getting clicks, and generating a contact to your business.
The longer you run your campaign, the more we can optimise it and get more from your marketing spend month-on-month.
Google Ads utilises a PPC (pay-per-click) payment model; meaning that you pay each time a user clicks on your ad. However, you’re in charge of your own budget and there is no minimum spend requirement.
Simply choose what keywords your ad appears and set a comfortable budget. You can even set a maximum daily cost to ensure you never go over budget.
If you still feel that you’re spending too much on ads, you can change your spend instantly.
The best way to determine your Google Ads cost is to do some ad testing and measure the effect your ads have on users.
If you’re getting ad clicks but no conversions, you can lower the cap and shift some extra budget to ads that are driving immediate conversions to avoid reaching your cap on these successful ads too early.
Each website has different products, services, target audiences, competitive keywords and goals; therefore, different biddings for a Google Ads placement on SERPs.
With these various elements to consider, each ad will take a different strategic approach to generate leads.
Each Google Ad campaign is therefore customised to the needs and budget of each business.
Schedule a free no-obligation consultation with us and we will provide you with the best actionable insights for your Google Ads campaign.
Many Google Ads agencies use the same carbon copy approach to deliver just-satisfactory results. Satisfactory is too vanilla for us.
We aim to go above and beyond your expectations. We achieve this by building out completely custom Google Ads strategies for your business and goals.
Couple this with our constant optimisation techniques and your campaign will be delivering quality traffic and consistent leads in no time.