CASE STUDY // SMAART RECRUITMENT

A consistent stream of qualified leads.

Daniel and his team were able to understand where we were in our online journey and has provided a comprehensive digital road map which has hugely helped our organic SEO, developed strong SEM campaigns with great results and enhanced our digital footprint in a way that we could not done without their expert help.

Rupert Harvey, Associate Director

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INCREASE IN ORGANIC TRAFFIC
Smaart-SEO-implementation

The Situation

When we first partnered with Smaart they were running all their marketing in-house with limited results.

Organic & Local SEO

Their website was great from a design perspective but lacked any on-page and off-page optimisations that would allow it to rank highly for a large number of relevant keywords.

  • Slow site speed
  • Limited exposure for relevant search terms across organic and local map listings
  • On-page technical errors
  • Limited backlink profile

Adwords (Google Ads)

The Adwords campaigns were providing some exposure but due to lack of internal expertise and resources they were underperforming.

  • High CPCs (cost-per-click)
  • Low CTRs (click-through-rate)
  • Unknown ROI (return-on-investment)
ABOUT SMAART RECRUITMENT

Smaart are an innovative, award winning recruitment agency that has been finding talented staff for Australian businesses since 2005.

They are an energised team of experts that work together to find the best talent in market for organisations across Melbourne, Sydney, Brisbane and Adelaide.

Smaart specialise in sourcing talented staff in:

  • Sales
  • Contact centre and customer service
  • Marketing
  • Accounting and finance
  • Office support
  • Retail
  • Executive recruitment
  • IT support

The Solution

We developed a completely custom digital strategy encompassing organic and local SEO, Google Ads and video content.

For SEO, we audited their website identifying areas for improvement from a technical, on-page, off-page, content and backlink perspective.

For Google Ads, we rebuilt their entire campaigns from scratch; growing out their target keywords and creating new ad groups and ad sets.

smaart-greg-savage

The Success

We've now been partnering with Smaart for over two years. We continue to generate a consistent stream of quality and qualified inbound client and candidate leads through SEO and Google Ads while nurturing site visitors and building awareness with tactical display retargeting and video content campaigns.

Organic & Local SEO

Smaart are now appearing dominantly across Melbourne, Sydney, Brisbane and Adelaide for relevant and qualified search terms across both organic and local SEO results.

  • 284% increase in organic traffic
  • 494% increase in organic keywords
  • 268% increase in mobile rankings

Google Ads (Adwords)

Since beginning our paid search campaigns with Smaart we have increased the number of clicks and in-turn leads generated month-on-month. We now have a consistent and reliable CPL (cost-per-lead) generated from paid ads each month.

  • 207% increase in conversions
  • 54% drop in CPC (cost-per-click)
  • 934% increase in CTR (click-through-rate)

Video Content Development

We recently developed video content in partnership with Smaart to serve as branding tools educating site visitors and prospective candidates/clients on who Smaart are and what they can expect by working with them.

These videos are utilised on the:

  • Smaart website
  • Shared via social media
  • Promoted via paid ads (retargeting previous site visitors to nurture leads)
  • Used in emails
  • Much more

Lets talk about your marketing goals.

Schedule a free consult where we'll provide you with actionable insights that will immediately improve your digital exposure.