SkyCo Concrete increased calls for concreting projects by 140%.
With our revenue systems, they now attract a steady pipeline of residential and commercial concreting projects.
The Client
SkyCo Group are Melbourne-based concreting contractors specialising in residential and commercial concrete solutions.
The Challenge
Before partnering with Digital Assembly, SkyCo had a dated and unengaging website and relied solely on occasional referrals. They had no exposure on search engines for concreting-related terms, resulting in zero inbound leads and inconsistent workloads.
The Solution
We implemented a tailored digital growth system encompassing organic and local SEO, pay-per-click Google Ads, and a new website. The SEO strategy addressed technical, on-page, off-page, content and backlink improvements, while the new site enhanced speed, design, and credibility. For Google Ads, we launched tightly targeted campaigns in their key service suburbs, focusing on high-value concreting services to maximise ROI and lead flow.
The Success
Since launching the new system, SkyCo have achieved a 140% increase in conversions and a 179% boost in organic traffic, all while cutting Google Ads spend by 43%. The combination of a high-performing website, optimised search visibility, and refined ad targeting has built a steady pipeline of residential and commercial concreting enquiries across Melbourne.
The Review
“Digital Assembly helped us get on top of our digital stuff and now we’re getting consistent work. Thanks team.”
— Sandrow Yalda, Owner1.4X
increase in conversions
1.8X
increase in organic traffic
43%
decrease in Google Ads spend