Pride Podiatry grew new patient bookings by 2X.
With our revenue systems, they created a scalable patient acquisition engine across all clinic locations.
The Client
Pride Podiatry is a multidisciplinary allied health provider with clinics across Melbourne offering podiatry, physiotherapy, and exercise physiology. Their multi-location setup made them a perfect fit for DA’s data-driven growth systems.
The Challenge
Before working with DA, Pride Podiatry managed their marketing internally but struggled with limited visibility and underperforming campaigns. Their website was slow, outdated, and lacked proper optimisation, resulting in weak rankings and minimal conversions. Google Ads campaigns provided some exposure but lacked the structure and scale needed to deliver meaningful ROI.
The Solution
DA developed a tailored growth strategy spanning SEO, Google Ads, and a complete website rebuild. The SEO campaign began with a deep technical audit to fix structural issues and optimise on-page, off-page, and backlink elements. Simultaneously, DA rebuilt the Google Ads account from the ground up—segmenting campaigns by service line and location, expanding keyword coverage, and improving ad relevance. The new website was designed for fast performance, strong UX, and conversion-focused layouts to maximise lead generation and support local SEO rankings.
The Success
Since partnering with DA in 2016, Pride Podiatry has transformed its online performance. Within months, new patient bookings rose 201%, organic traffic surged by 1548%, and Google Ads conversions increased 123%. The result is a predictable stream of patient bookings across all clinic locations, with stronger brand visibility and sustained growth year after year.
The Review
“The team at DA have been thoroughly helpful in maximising our online potential. If you want to be walked through the dark arts of SEO and all things Google, see Dan the man!”
— Tim Mulholland2X
increase in new patient bookings
10X
increase in organic traffic
2X
increase in Google Ads conversions