Client:

PridePlus Health are a team of industry leading health experts working across podiatry, physiotherapy, and exercise physiology with clinics in Melbourne's CBD, Pascoe Vale and Emerald.

They have years of trusted experience in a variety of clinical settings and combine this experience, with their knowledge and the latest technology to get patients where they want to be.

 

Channels:

  • Organic SEO
  • Local SEO
  • Mobile SEO
  • Google Ads
  • Web design & development
Ben

google reviews five stars


"Digital Assembly have been invaluable on our journey to creating a robust online presence and strategy. Daniel is always accessible, friendly and able to explain the complex world of online marketing in an easy to understand manner. I highly recommend Digital Assembly."
- Ben Westaway, Co-Founder

The Challenge

When we first partnered with Pride they were running all their marketing in-house with limited results.

Organic & Local SEO

Their website had limited exposure online for key search terms relevant to their service offering in their key service areas.  It also lacked any on-page and off-page optimisations that would allow it to rank highly for a large number of relevant keywords.

  • Slow site speed
  • Limited exposure for relevant search terms across organic and local map listings
  • On-page technical errors
  • Limited backlink profile

Adwords (Google Ads)

The Adwords campaigns were providing some exposure but due to lack of internal expertise and resources they were underperforming.

  • High CPCs (cost-per-click)
  • Low CTRs (click-through-rate)
  • Unknown ROI (return-on-investment)

Website

Their website was dated, slow, and lacked key conversion-optimisation tactics commonly used to generate maximum engagement from site visitors.

The Solution

We developed a completely custom digital strategy encompassing organic and local SEO, Google Ads and a new website.

For SEO, we audited their website identifying areas for improvement from a technical, on-page, off-page, content and backlink perspective.

For Google Ads, we rebuilt their entire campaigns from scratch; growing out their target keywords and creating new ad groups and ad sets.

We also developed a completely new website which improved user-experience, page loading speeds and gave us the best opportunity to rank their site highly in search engines and maximise engagement of site visitors.

The Success

We've now been partnering with Pride since 2016. We continue to work with them to drive successful outcomes across all their digital campaigns.

They've been receiving a consistent stream of patient bookings through their SEO and Google Ads campaigns while also increasing their conversion rate since the new website has gone live.

Organic & Local SEO

Pride are now appearing dominantly for relevant and qualified search terms across both organic and local SEO results.

  • 3100+ positive keyword movements
  • 97% increase in organic keywords
  • 193% increase in local keywords

Google Ads (Adwords)

Since beginning our paid search campaigns with Pride we have increased the number of clicks and in-turn leads generated month-on-month. We now have a consistent and reliable CPL (cost-per-lead) generated from paid ads each month.

  • 123% increase in conversions
  • 62% increase in clicks
  • 99% increase in CTR (click-through-rate)
2-Adwords-2

Website Development

We recently developed a new website for PridePlus which is giving site visitors a better user-experience and providing much improved load times.

prideplus-laptop-mockup

Lets talk about your marketing goals.

Schedule a free consult where we'll provide you with actionable insights that will immediately improve your digital exposure.