Lotus Commercial grew commercial kitchen cleaning leads by 3X
Australia’s leading provider of kitchen filter exchange and exhaust system cleaning needed to be discovered by buyers beyond existing referrals. Digital Assembly rebuilt their website and executed organic local SEO, Google Ads, and retargeting with video. The result: a durable, measurable pipeline of inbound enquiries from commercial kitchens nationwide.
The Client
Lotus Commercial is Australia’s leading provider of kitchen filter exchange, canopy range-hood and exhaust cleaning, and air-conditioning filter maintenance. As a national, multi-site service business, they fit DA’s ICP of operations-heavy industrial providers needing scalable inbound demand.
The Challenge
Lotus were well known to existing customers but under-represented when prospects searched without brand terms. Their website was dated and thinly optimised, limiting rankings across high-intent service keywords. On-page and off-page fundamentals weren’t in place to compete broadly, and the site experience didn’t convert consistently.
The Solution
We delivered a modern, fast, mobile-first website focused on clarity and conversion for core services (filter exchange, canopy/hood and exhaust cleaning). We ran a full SEO program—technical fixes, on-page restructuring, content expansion, and authority building—paired with local SEO to win unbranded, area-based demand. Google Ads targeted service location intent to capture high-value searches while display retargeting kept Lotus top-of-mind. Finally, we produced customer-fit video assets to educate, reassure compliance-minded buyers, and lift conversion across site, social, and paid.
The Success
Over the engagement, inbound performance compounded: commercial kitchen cleaning leads increased by 338%, organic search traffic rose 168%, and local phone calls grew 160%. With always-on retargeting and video supporting conversion, Lotus now enjoys a steady stream of qualified enquiries across Australia—moving beyond referrals to predictable, search-driven growth.
The Review
“Daniel and his team at Digital Assembly have been thorough, responsive, and they have an excellent understanding of our business and target audience. A pleasure to do business with.”
— Laurie Bertelle, National Sales Manager3X
increase in commercial kitchen cleaning leads
2X
increase in organic search traffic
2X
increase in local phone calls