WellsGray: Doubled New Client Enquiries & Revenue Potential
With our revenue systems, they transformed their digital presence into a consistent source of client placement opportunities.
The Client
WellsGray is a long-established recruitment agency specialising in temporary, contract, and permanent staffing solutions across Victoria. They were an ideal partner for Digital Assembly's recruitment-focused growth systems.
The Challenge
Before partnering with Digital Assembly, WellsGray's online presence was nearly non-existent. Their outdated website failed to generate leads, appearing only for branded searches and offering minimal pages or conversion pathways. As a result, they were missing out on the steady flow of client placement opportunities needed for predictable growth.
The Solution
Digital Assembly implemented its Recruitment Agency Growth Method, beginning with a complete website redesign focused on speed, UX, and conversion optimisation. The team executed a comprehensive SEO campaign covering technical fixes, keyword targeting, on-page content, and backlink strategy. To build authority, we launched an ongoing blog content plan that not only improved rankings but also created social media engagement opportunities. Together, these systems transformed WellsGray's website into a consistent source of inbound client and candidate leads.
The Success
Since partnering with Digital Assembly in 2019, WellsGray has seen a remarkable transformation in online performance. Organic conversions have increased by 167%, keyword visibility has grown by 350%, and new client enquiries have risen 197%. The agency now enjoys a steady stream of qualified client placement opportunities and strong brand visibility across Victoria's recruitment market.
“We are so appreciative of the work Daniel and his team have done for our company. His personal approach is what sets him apart from other digital marketing agencies. Thank you so much for all your hard work so far, team! We love working with you.”— Kimberly Fullard
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