WASP: Constructed a 2X Commercial Blasting Pipeline
With our revenue systems, they built a sustainable inbound pipeline of commercial and industrial blasting projects.
WASP are Melbourne's specialists in mobile and onsite abrasive blasting, servicing large-scale commercial and industrial projects since 1989.
Before partnering with Digital Assembly, WASP had minimal online activity. Their outdated website was slow, poorly optimized, and invisible for key search terms. With no inbound inquiries and low traffic, they lacked a reliable digital pipeline for new projects.
We executed a complete digital overhaul across website design, SEO, and Google Ads. The new website was purpose-built for speed, user experience, and conversion. Our SEO strategy included technical and on-page optimizations, targeted content development, and authority-building backlinks. Google Ads campaigns were restructured to focus on high-intent commercial search terms, driving qualified visitors ready to engage with WASP's services.
Since 2016, WASP has seen sustained growth across all digital channels. Leads for commercial blasting projects have increased by 207%, organic traffic has more than doubled, and cost-per-click has dropped significantly—making their campaigns both profitable and scalable. With a high-performing site and optimized campaigns, WASP continues to secure consistent project inquiries month after month.
The commercial outcome.
increase in commercial blasting leads
increase in organic traffic
decrease in average cost-per-click
"Dan and his team have helped me for over 5 years to build our website's presence online. We're getting calls for new commercial and industrial abrasive blasting projects every month. Thanks Digital Assembly!"Toby Monaghan, Founder
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