Smaart: Generated 3X More Call Centre Opportunities
With our revenue systems, they turned limited in-house results into a dependable source of high-quality client and candidate demand.
The Client
Smaart Recruitment is an award-winning agency established in 2005, operating across Melbourne, Sydney, Brisbane and Adelaide and trusted by leading employers for high-calibre talent.
The Challenge
Marketing was run in-house with limited results. The site, while well designed, lacked the technical, on-page and off-page foundations to rank for unbranded terms. Google Ads was active but underperforming due to constrained expertise and resourcing.
The Solution
We built a custom growth system across organic and paid search. For SEO, we audited technical health, reworked site architecture and on-page content, and executed targeted backlink acquisition alongside local SEO. For Google Ads, we rebuilt from scratch—expanding keyword coverage and restructuring ad groups by service line—then layered display retargeting and video to nurture consideration and stay top-of-mind.
The Success
Over a five-year partnership, Smaart shifted from limited in-house performance to a dependable pipeline of client and candidate demand. Ranked keywords expanded 494%, organic traffic climbed 284%, and Google Ads conversions rose 207%, while call-centre opportunities surged 379%—giving the team consistent, high-quality opportunities across key cities.
“Daniel and his team were able to understand where we were in our online journey and have provided a comprehensive digital roadmap which has hugely helped our organic SEO, developed strong SEM campaigns with great results, and enhanced our digital footprint in a way that we could not have done without their expert help.”— Rupert Harvey, Associate Director
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