ProStrip: Built a 4X Pipeline for Mobile Blasting Projects
With our revenue systems, they built a predictable flow of mobile and onsite blasting projects beyond referrals.
The Client
ProStrip are Melbourne's specialist sand and abrasive blasting company serving residential and commercial clients for over 15 years.
The Challenge
Before partnering with DA, ProStrip had no website and relied solely on referrals from other blasting companies. They had zero search visibility for core sand/abrasive blasting terms, resulting in no inbound leads and an unpredictable pipeline that constrained growth.
The Solution
We built a conversion-focused website that clearly packaged mobile and onsite services and established credibility. In parallel, we executed organic and local SEO guided by a full technical, on-site, off-site, content, and backlink audit. We launched Google Ads to capture high-intent searches while SEO ramped. Ongoing iterations aligned pages to queries, reinforced local presence, and sustained lead flow.
The Success
Since 2018, the system has produced consistent inbound enquiries for mobile and onsite blasting. Organic performance surged with a 2035% increase in traffic and a 471% increase in organic conversions, while local phone calls climbed 200%. Together, SEO and Ads now provide a reliable pipeline of residential and commercial jobs, reducing dependence on referrals and stabilising growth.
“Digital Assembly helped us rank for our local sandblasting terms, and we now get consistent new jobs each month across domestic and commercial.”— Dominic Matiasik, Founder
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