CASE STUDY

2X more new patient bookings since 2016

With our revenue systems, they created a scalable patient acquisition engine across all clinic locations.

CLIENT
Pride Podiatry
Professional
The proofCampaign growth
2X

more new patient bookings

since 2016

Pride Podiatry feature
THE STORY

How we did it.

01
Who they are

Pride Podiatry is a multidisciplinary allied health provider with clinics across Melbourne offering podiatry, physiotherapy, and exercise physiology. Their multi-location setup made them a perfect fit for DA's data-driven growth systems.

02
The problem

Before working with DA, Pride Podiatry managed their marketing internally but struggled with limited visibility and underperforming campaigns. Their website was slow, outdated, and lacked proper optimization, resulting in weak rankings and minimal conversions. Google Ads campaigns provided some exposure but lacked the structure and scale needed to deliver meaningful ROI.

03
What we built

DA developed a tailored growth strategy spanning SEO, Google Ads, and a complete website rebuild. The SEO campaign began with a deep technical audit to fix structural issues and optimize on-page, off-page, and backlink elements. Simultaneously, DA rebuilt the Google Ads account from the ground up: segmenting campaigns by service line and location, expanding keyword coverage, and improving ad relevance. The new website was designed for fast performance, strong UX, and conversion-focused layouts to maximize lead generation and support local SEO rankings.

What we delivered
SEOGoogle Ads
04
The outcome

Since partnering with DA in 2016, Pride Podiatry has transformed its online performance. Within months, new patient bookings rose 201%, organic traffic surged by 1548%, and Google Ads conversions increased 123%. The result is a predictable stream of patient bookings across all clinic locations, with stronger brand visibility and sustained growth year after year.

SUPPORTING PROOF

The numbers behind it.

2X

increase in new patient bookings

10X

increase in organic traffic

2X

increase in Google Ads conversions

CLIENT REVIEW
"The team at DA have been thoroughly helpful in maximizing our online potential. If you want to be walked through the dark arts of SEO and all things Google, see Dan the man!"
Tim Mulholland
NEXT STEP

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