Pride Podiatry: Built a Scalable 2X Patient Acquisition Engine

Pride Podiatry is a multidisciplinary allied health provider with clinics across Melbourne offering podiatry, physiotherapy, and exercise physiology. Their multi-location setup made them a perfect fit for DA's data-driven growth systems.

Before working with DA, Pride Podiatry managed their marketing internally but struggled with limited visibility and underperforming campaigns. Their website was slow, outdated, and lacked proper optimization, resulting in weak rankings and minimal conversions. Google Ads campaigns provided some exposure but lacked the structure and scale needed to deliver meaningful ROI.

DA developed a tailored growth strategy spanning SEO, Google Ads, and a complete website rebuild. The SEO campaign began with a deep technical audit to fix structural issues and optimize on-page, off-page, and backlink elements. Simultaneously, DA rebuilt the Google Ads account from the ground up—segmenting campaigns by service line and location, expanding keyword coverage, and improving ad relevance. The new website was designed for fast performance, strong UX, and conversion-focused layouts to maximize lead generation and support local SEO rankings.

Since partnering with DA in 2016, Pride Podiatry has transformed its online performance. Within months, new patient bookings rose 201%, organic traffic surged by 1548%, and Google Ads conversions increased 123%. The result is a predictable stream of patient bookings across all clinic locations, with stronger brand visibility and sustained growth year after year.