MSP: Scaled Patient Bookings 2.5X with Growth Systems
With our revenue systems, they scaled from one clinic to three with consistent new patient flow.
Melbourne Sports Podiatry (MSP) is a specialist sports podiatry clinic with locations in Brighton, Richmond, and Camberwell, serving active individuals seeking expert foot and ankle care.
Before partnering with Digital Assembly, MSP's website was dated, slow, and had virtually no exposure on Google. It wasn't ranking for key podiatry search terms and failed to generate new patient inquiries online. They needed a complete digital overhaul to attract and convert local patients effectively.
Digital Assembly designed and implemented a full digital strategy encompassing a new high-performance website, organic and local SEO, and ongoing Google Ads management. We conducted a comprehensive audit to identify technical and content gaps, rebuilt their site architecture for speed and conversion, and developed multi-keyword strategies aligned to podiatry services. The new website improved UX, mobile responsiveness, and lead capture, while SEO and Ads drove qualified traffic that consistently converts into new patient bookings.
Within the first year, MSP achieved a 250% increase in new patient bookings, a 327% rise in inbound inquiries, and a massive 1610% lift in organic traffic. Their online visibility now drives a steady flow of actionable new patient inquiries, supporting their expansion from one to three clinics across Melbourne.
The commercial outcome.
increase in new patient bookings
increase in inbound inquiries
increase in organic traffic
"Daniel and his team have been machines in the background setting up multiple keyword strategies, optimizing my website, and converting a whole new stream of online clients into my business. It's been the best move I could have made."Steven Singh, Director
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