40 quote-worthy industrial project inquiries in 90 days
We cut the junk out of paid search and rebuilt demand around real industrial buyers, producing 40 quote-worthy project inquiries in 90 days.
quote-worthy industrial project inquiries
in 90 days
Built from WhatConverts lead-quality counts after refocusing paid search away from job-seeker and vendor spam.
Quote-worthy inquiries are tracked leads with enough industrial service fit and buying intent to be worth quoting.
How we did it.
Markleys Precision is a US industrial surface-preparation company handling tank painting, protective coatings, and commercial sandblasting for commercial and industrial clients.
Broad paid search was pulling the wrong audience: job seekers and vendors searching painting terms, not buyers with real projects. It burned budget and buried the genuine quote opportunities.
Digital Assembly rebuilt the program around intent. We tightened paid search to industrial tank painting, coating, and commercial sandblasting only, with aggressive negative keywords to keep job seekers out, and grew organic search to capture broader commercial demand where paid was too noisy. We also redesigned their website.
In the most recent 90-day WhatConverts window, the rebuilt demand system produced 40 quote-worthy industrial project inquiries. May gave a clear monthly read: 52 tracked leads, 13 quotable opportunities, 24 Google Ads leads, and 18 organic leads. Organic search sessions also grew about 40% year over year, from 2,305 to 3,232.
The numbers behind it.
tracked leads in May 2026
quotable opportunities in May 2026
organic search sessions year over year
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