Impact Group: Unlocked 128% More Inbound Blasting Jobs
With our revenue systems, they unlocked consistent inbound demand across NSW's blasting and coating markets.
The Client
Impact Group NSW are Sydney's leading provider of surface solutions including abrasive blasting, industrial coatings, lead paint removal, and ultra high-pressure water blasting.
The Challenge
Before partnering with Digital Assembly, Impact's online presence was nearly invisible. Their old website was slow, outdated, and barely indexed on Google, meaning potential customers could only find them by searching their name. With limited exposure and minimal inbound leads, growth had plateaued.
The Solution
We deployed our Sandblasting Lead Tech (S.L.T.) Framework—starting with a full website rebuild focused on speed, UX, and conversion design. From there, we launched an SEO campaign to capture high-intent search terms across domestic, commercial, and industrial markets. Complementing this, we structured Google Ads campaigns by service type to maximise ROI and drive consistent inbound calls and enquiries.
The Success
Within the first year, Impact achieved a 208% increase in website traffic and a 201% rise in inbound blasting job leads. Local phone enquiries surged by 800%, creating a steady pipeline of new domestic, commercial, and industrial projects. The ongoing partnership continues to deliver predictable, high-quality opportunities month after month.
“Digital Assembly have been vital in improving our organic traffic and the performance of Google Ads campaigns. We're now receiving calls each month for new projects big and small.”— Greg Smart, Founder
See if Digital Assembly is right for you
Book a 20-minute walkthrough and we’ll show you how we’d build your pipeline and hit your targets.