Get on top of page one of Google immediately and drive leads from day one.

Your customers have most likely completed their research and are ready to take action, i.e. 'convert’. Google Ads is a great way to directly drive new prospects, connect with your ideal customers at critical points in the search process and deliver key messaging. 

A turnkey Google Ads strategy will position your ad at the forefront of competing ads, get it in front of a wider audience for a higher click-through rate and drive more conversions to your site.


Smaart Recruitment are now generating consistent inbound client & candidate leads.

284% increase in organic traffic
494% increase in organic keywords
207% increase in Google Ads conversions

How we deliver Google Ads results.

At Digital Assembly, we’re constantly optimizing client campaigns and adjusting our strategies to ensure you’re getting the best ROI from your Google Ads investment. We consider ourselves an extension of our clients’ businesses—and when you succeed, we succeed.

1. Planning

We take a look at your Google Ads campaigns and key competitors to leverage insight into what isn’t working, help build effective ads and generate quality leads. We gather further insight into your business using a client onboarding questionnaire to illuminate the path forward.

2. Improving

We keep abreast of top-performing keywords, push the budget to those delivering leads, build out a high-value keyword profile and A/B test text ads designed to get clicks. Compelling call-to-actions and levering your point-of-difference here is crucial.

3. Creating

We rework existing pages and develop new pages altogether to improve your Google Ads quality score. This allows us to deliver a cheaper cost-per-click and, most importantly, more leads.

4. Management

Another crucial piece of the puzzle is budget optimisation. We manage the budget dedicated to each Google Ads campaign. Depending on your goals we can bid for clicks, impressions, conversions and much more. We do what works for your business.


Lyn Cairns, Qudos Recruitment
Daniel you're a genius for not only exceeding our expectations of the results of the SEO work you're doing for us, but also because you've taken us with you on the journey of the science of SEO. Love your passion, enthusiasm and your knowledge.


Tim Mullholland, PridePlus Health
Daniel and the team at DA have been thoroughly helpful maximising our online potential. If you want to be walked through the dark arts of online SEO and all things Google see Dan the man!


Laurie Bertelle, Lotus Filters
Daniel and his team at Digital Assembly have been thorough, responsive and have an understanding of our business and target audience. A pleasure to do business with.

Frequently asked questions.

What is Google Ads?

Developed by Google, Google Ads - formerly ‘Google AdWords’ - is a digital advertising platform where website owners can pay to display clickable ads for their products, services, video content and mobile apps.

Using Google Ads, advertisers bid on certain keywords for their ad to appear in SERPs. You’re therefore able to reach your target audience exactly when they’re interested in the products or services offered by your industry.

Why is Google Ads important?

Google Ads yields many benefits that can bump up your digital marketing campaign performance.

You’re able to advertise your business to increase brand awareness, target a specific audience, sell products or services to high-quality leads, and boost traffic to your website.

Unlike SEO which relies on an organic approach, with Google Ads, you can, quite literally, pay your way to the top of search engine results pages. This is not to say you can’t have both.

Google Ads is an effective way to quickly generate traffic while your organic SEO strategy continues to drive your website rankings up.

How do you measure Google Ads success?

There are a number of metrics we can look at to ascertain how successful a campaign is.

The most important metric we follow is conversions. Be that in the form of phone calls, emails, form submissions or cart checkouts.

We look at your business and work towards what matters to you and your business goals.

How long does it typically take to see results?

The benefit of Google Ads is that we can generate results almost immediately.

From day one you’re on page one of Google, getting clicks, and generating a contact to your business.

The longer you run your campaign, the more we can optimise it and get more from your marketing spend month-on-month.

How much does Google Ads cost?

Google Ads utilises a PPC (pay-per-click) payment model; meaning that you pay each time a user clicks on your ad. However, you’re in charge of your own budget and there is no minimum spend requirement.

Simply choose what keywords your ad appears and set a comfortable budget. You can even set a maximum daily cost to ensure you never go over budget.

If you still feel that you’re spending too much on ads, you can change your spend instantly.

The best way to determine your Google Ads cost is to do some ad testing and measure the effect your ads have on users.

If you’re getting ad clicks but no conversions, you can lower the cap and shift some extra budget to ads that are driving immediate conversions to avoid reaching your cap on these successful ads too early.

How does pricing work?

Each website has different products, services, target audiences, competitive keywords and goals; therefore, different biddings for a Google Ads placement on SERPs.

With these various elements to consider, each ad will take a different strategic approach to generate leads.

Each Google Ad campaign is therefore customised to the needs and budget of each business.

Schedule a free no-obligation consultation with us and we will provide you with the best actionable insights for your Google Ads campaign.

What makes you different from other agencies?

Many Google Ads agencies use the same carbon copy approach to deliver just-satisfactory results. Satisfactory is too vanilla for us.

We aim to go above and beyond your expectations. We achieve this by building out completely custom Google Ads strategies for your business and goals.

Couple this with our constant optimisation techniques and your campaign will be delivering quality traffic and consistent leads in no time.

Let's talk Google Ads.

Schedule a no-obligation consult where we'll provide you with actionable insights that will immediately work to improve your organic exposure.

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